I’m always looking for new material: in conversations I overhear in class, in particularly humorous (read: bad) days, in anecdotes I’m told, in product reviews, sociological research, reddit posts and census data.

I see the world as a connect-the-dots of people and places and things and ideas, and I’m always trying to add more connecting lines.

That’s what I like best about strategy: discovering the story in the ways people act, think, eat, dress, and buy, and finding the best way to tell it.